Welcome to today’s episode, where we dive into a fun little surprise on Apple’s website! If you’re a fan of the mind-bending Apple TV+ series “Severance,” you might have spotted something unexpected while browsing for a new Mac. Yep, Apple has listed the infamous "Lumon Terminal Pro" — the retro-futuristic computer from the show — among its Mac offerings. But before you get too excited, it’s not actually for sale. Instead, this is a clever marketing stunt to promote Apple TV+, Apple’s booming streaming service. “Severance” has officially become Apple’s most-watched show ever, and the company is doubling down with all sorts of immersive content, including free e-books, a behind-the-scenes short film, and even a fake LinkedIn profile for Lumon Industries. Let’s break it all down!

Key Takeaways:

• The Lumon Terminal Pro appeared on Apple’s retail site but is only a promotional stunt, not an actual product for sale.
• The listing links to a behind-the-scenes short film showcasing how editor Geoffrey Richman uses Apple products like the iMac, Mac mini, and MacBook Pro to work on the series.
• Apple TV+ has seen major success with "Severance," now recognized as Apple’s most-watched series ever.
• Apple is expanding the show’s universe outside of TV, offering extras like free e-books on Apple Books, a “Severance” podcast with Ben Stiller and Adam Scott, a playlist, and even a New York City pop-up event.
• The move aligns with Apple’s push into services, which generated $26.34 billion last quarter — a strategy that’s helping boost its record-high profit margins.

At first glance, the Lumon Terminal Pro might seem like a dream come true for die-hard “Severance” fans. But in reality, it’s one of Apple’s smartest marketing plays yet, blending pop culture with its ever-growing services empire. Now, the real question is... when do we get our own Lumon-style retro keyboard?
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