Today on the podcast, we're diving into Apple's recent quarterly earnings call, where CEO Tim Cook announced that despite facing $900 million in tariffs last quarter, the company is not raising prices—at least not yet. Apple’s first quarter revenue hit an impressive $95.4 billion, with earnings per share reaching $1.65, marking a record for the quarter.

When asked about the potential for price increases due to tariffs, Cook stated he had “nothing to announce at this time.” He explained that Apple has been shifting more of its iPhone production to India and Macs to Vietnam, mitigating some of the impact from tariffs.

Cook acknowledged that the biggest tariff costs have come from AppleCare and accessories, which saw a staggering tariff rate of “at least 145%.” However, he reassured consumers that Apple products, including the iPhone and Mac, aren’t currently subject to global reciprocal tariffs while further investigations are underway.

In his closing remarks, Cook emphasized that Apple is actively engaged in tariff discussions and is committed to keeping costs down for consumers. So, if you’re in the market for a Mac, it seems like now might still be a good time to buy. Stay tuned for more updates!
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