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When companies craft job postings, they often use words like ambitious, self-reliant, and innovative to attract top talent. But a new study published in Management Science suggests this language might be doing something unexpected—drawing in narcissistic candidates. Researchers Scott Jackson, Nick Seybert, and their team found that using what they call "rule-bender" terms—like thinks outside the box or persuasive communicator—tends to attract applicants with narcissistic tendencies, who are more likely to bend the rules to achieve success. On the other hand, "rule-follower" language, such as relies on time-tested solutions or thinks methodically, appeals to more traditional team players. So, could it be that companies unwittingly stack their leadership pipelines with rule-bending risk-takers instead of reliable professionals? Let's break it down.
Job posting language matters – Certain words attract candidates with narcissistic traits.
Rule-bender vs. rule-follower terms:
Why it happens: Narcissists crave admiration and success, and they're more willing to take risks—even bending the rules—to get ahead.
Industry trends: High-growth and innovative companies are more likely to use rule-bender language, which can encourage aggressive financial or business tactics.
Hiring risk: While narcissists can be innovative, they may also engage in unethical behaviors or manipulate processes to maintain their image.
Takeaway for recruiters: If integrity and compliance matter for the role, companies might want to rethink how they describe their ideal candidate.
So, is your job posting secretly written for narcissists? If you're looking for a confident, charismatic go-getter, that might not seem like a problem—unless they’re bending the rules in ways you didn’t anticipate.
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