Welcome to today’s episode! We’re diving into a quirky trend in graphic design that’s taken the corporate world by storm—making logos bolder. As highlighted in a recent Fast Company article, major brands like Amazon, Walmart, and OpenAI have updated their logos by simply hitting ‘Ctrl+B’.

You might remember Ryan Gosling’s famous SATURDAY NIGHT LIVE skit, where he humorously exclaimed, “He just put it in bold!” reflecting a growing trend that seems to be imitating life. These rebrands feature cleaner, more approachable sans-serif fonts, creating a friendly vibe while still feeling classic.

Even elements like OpenAI's "blossom", Walmart's "spark", and Amazon's "smile" have undergone subtle, yet impactful, changes. Graphic designer Armin Vit praised the new spark for being “softer, warmer, and more friendly” while enhancing its strength.

But why are brands going bold? It boils down to visibility and impact. The phrase, “Make the logo bigger,” has transformed into preferring a bolder approach—allowing companies to assert their identity more emphatically.

So, whether you’re a fan of minimalist design or a bold graphic enthusiast, it’s clear that the future of branding is looking a little more… highlighted! Stay tuned for more insights.
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