Welcome back to Urban Pulse. Today, we’re exploring why everyone seems to be moving to Chengdu, China’s fastest-growing city. Once derided as a haven for slackers, Chengdu has surged 30 percent in population over five years to 21.5 million residents. Its real-estate market is booming—even amid a national property crash—driving home prices up nearly 17 percent since 2021.

Young people are rejecting hypercompetitive coastal hubs and flocking to what’s been dubbed “China’s happiest city.” As history professor Wang Di puts it, “Chengdu is more friendly to young people in every aspect.” Jobs may pay less here, but life is less stressful. With a thriving LGBTQ community, a vibrant hip-hop scene, hundreds of pandas, and world-famous spicy hot pot, the city blends ancient roots with modern flair.

About 70 percent of Chengdu’s economy now comes from services—tourism, dining, e-sports and entertainment. Take the blockbuster animated film Ne Zha 2, produced right here, or the city’s booming video-game studios.

Residents say it’s all about balance. As one newcomer observed, “people should enjoy life when they can,” and music-video producer Emma Ma agrees: “I feel it doesn’t cost a lot to be happy here.” For many, like programmer Treasure Wu, the math is simple: “My salary here is enough to support me in buying whatever I want,” and a great sense of well-being comes free of charge.
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