Welcome to today's episode, where we explore how colleges are transforming student-athletes into influencers. The University of North Carolina at Chapel Hill has taken a significant step by offering its athletes opportunities to build their personal brands on social media. According to Sapna Maheshwari, a business reporter for The New York Times and a UNC alumna, many student-athletes are now embracing this chance to leverage their platform.

Maheshwari notes, "This new landscape allows them to not only promote their sports but also their personalities and interests." As these athletes engage with their followers, they're effectively enhancing their marketability, which is particularly important in a world where NIL agreements are becoming prevalent.

Colleges are recognizing the power of social media and holistic development, investing in resources to support these athletes as they navigate their influencer journeys. This shift not only benefits the students but also enriches the institution's brand. So, as we witness this evolution, it raises the question: how will this change the future of athletic programs and student engagement? Stay tuned as we delve deeper into this fascinating trend.
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