In this episode of Prof G Markets, Scott Galloway and his guest Kyla Scanlon dive into how chaos is increasingly being leveraged as an economic strategy in today's uncertain global environment. The show kicks off with Ed discussing a host of hot topics—from Shein’s looming valuation cut and South Korea’s rigorous crackdown on DeepSeek, to the buzzworthy controversy sparked by Javier Milei’s promotion of a memecoin. Kyla Scanlon, author of In This Economy? How Money and Markets Really Work, returns to offer her sharp insights on these developments, illustrating how market unpredictability is no longer just a challenge, but a calculated tool in the modern economic playbook. As Scott notes, "chaos isn't just a state—it's becoming a strategy."

Key Points:

• Shein’s Valuation Cut: Discussion centers on the potential implications of Shein’s valuation adjustment in a volatile market.
• South Korea’s Crackdown: The regulatory actions against DeepSeek highlight a broader trend of governments tightening oversight in the digital economy.
• Javier Milei and Memecoin Controversy: Examining the risks and rewards, this segment explores how high-profile endorsements can stir significant market reactions.
• Return of Kyla Scanlon: The author of In This Economy? How Money and Markets Really Work provides an in-depth look at how economic chaos is being weaponized by market actors.
• Economic Strategy of Chaos: The overarching theme is how unpredictability and disruption are no longer inadvertent byproducts, but deliberately employed tactics in today's economic landscape.

This episode offers a compelling blend of market analysis and strategic insight, perfect for anyone looking to understand the unpredictable forces shaping our economy.
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