Welcome back to Big Business Bites. Today we’re diving into how ultra-spicy peppers have ignited a revolution in the multi-billion-dollar hot sauce industry. “The craft hot sauce business is exploding in the US,” Business Insider reports, as hundreds of small producers challenge century-old brands with daring new flavors and peppers engineered for maximum heat.

Driven by social media challenges and foodie culture, startups are racing to grow peppers that top three million Scoville units, nearly three times hotter than the Carolina Reaper. These extreme peppers aren’t just for shock value—they command premium prices and loyal followings. Major players are snapping up successful craft labels, betting that the next generation of heat seekers will stick with smaller brands long after the thrill wears off.

With the market set to surpass five billion dollars this year, one thing is clear: in the world of hot sauce, heat has become the hero—and the hotter the better.
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