Welcome to Business Minute. Today, we look at The 100-Year Company by Martin Reeves, Kevin Whitaker, and Jack Fuller. They argue that what sets century-spanning firms apart is their ability to achieve “escape velocity”—the capacity to break free from a company’s own gravitational pull. This hidden framework has five steps: first, scan widely to uncover emerging opportunities; second, seed multiple small experiments; third, test market traction in real-world conditions; fourth, scale the most promising ventures; and finally, embed renewal by integrating fresh ideas into the core. As the authors warn, “Exploration without execution is like a car without an engine.” To keep innovating, they advise guarding your founding identity even as you transform, rotating leadership to infuse new perspectives, and maintaining a portfolio of bets so you’re never overly reliant on a single success. Cycle through seeking, seeding, scaling, and sustaining to propel your business toward lasting, century-long growth.
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