Tesla has been having a rough time lately, and CEO Elon Musk is feeling the heat. In an all-hands meeting from the company’s Texas gigafactory, streamed on his platform X, Musk acknowledged that it "feels like Armageddon" right now—pointing to protests, dealership attacks, and the media frenzy over Tesla vehicle fires. But despite Tesla’s stock dropping more than 50% in just three months, Musk’s message to employees was clear: don’t sell your shares. The billionaire has been juggling multiple roles, including leading Tesla while also being heavily involved with Trump’s Department of Government Efficiency (DOGE), which some analysts believe is hurting Tesla’s brand. As protests swell and market confidence wavers, Tesla’s future remains uncertain, but Musk is urging his team to stay the course.

Key Points:

• Tesla’s stock has plunged—down 33% in a month and over 50% since December.
• Musk addressed employees, saying Tesla is facing tough times, but he urged workers to hold onto their stock.
• Violence and protests against Tesla are increasing, with dealerships being attacked and cars set on fire. "I understand if you don’t want to buy our product, but you don’t have to burn it down," Musk said.
• Musk's involvement with Trump’s Department of Government Efficiency (DOGE) has alienated Tesla’s original customer base and contributed to the company’s struggles.
• Analysts, including Wedbush’s Dan Ives, believe Musk’s political ties are damaging Tesla’s brand, turning it into a polarizing symbol.
• Major auto shows are distancing themselves from Tesla to avoid protests, and first-quarter sales projections have taken a hit.
• Despite the turmoil, Musk remains optimistic and insists that staying invested in Tesla is the right move.

Tesla’s path ahead looks rocky, with political controversy, public backlash, and financial losses mounting. The big question: can Musk turn it around, or will Tesla’s stock fall even further?
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