Welcome to today’s podcast! In a bold move, Netflix is venturing into the world of video podcasts, aiming to capitalize on the booming popularity of this format. Co-CEO Ted Sarandos shared that “the lines are getting blurry” between podcasts and traditional talk shows, suggesting we’ll see video podcasts on Netflix soon.

Recent data highlights this shift, showing that 31% of weekly podcast listeners prefer YouTube as their go-to platform, surpassing Spotify and Apple. Notably, nearly half of all podcast listeners now enjoy these shows on Smart TVs, with YouTube accounting for almost 10% of TV viewing, nudging ahead of Netflix.

Sarandos emphasized Netflix's commitment to premium content, stating, “we’re looking for the next generation of great creators.” He believes Netflix offers a unique monetization model that can help creators reach larger audiences and pursue more ambitious projects.

As streaming services blur boundaries, Sarandos confidently asserts that Netflix remains the “best place for premium content.” So, stay tuned as Netflix prepares to expand its offerings, blending the lines of traditional media with the innovative world of video podcasts.
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