Nintendo has officially dropped the release date for its live-action Legend of Zelda movie—and in pure Nintendo fashion, it did it not with a flashy trailer or a big press event, but via a quirky little calendar app. That’s right, the highly anticipated film directed by Wes Ball is set to hit theaters on March 26, 2027. The reveal came buried inside Nintendo Today, a new calendar app introduced during the latest (and possibly final) Nintendo Direct for the Switch era. The app is designed to offer fans regular Nintendo updates, and now it has also become the home of industry-shaking reveals. It’s a classic play from Nintendo: take a mundane platform and turn it into something magical, all while keeping fans on their toes.

Key Points:

• The live-action Legend of Zelda movie is officially set to release on March 26, 2027.
• Nintendo revealed the date via the new Nintendo Today calendar app—not through traditional means like social media, press releases, or even a Nintendo Direct.
• Wes Ball, known for the Maze Runner trilogy and the upcoming Kingdom of the Planet of the Apes, is directing the film.
• Nintendo Today is a daily calendar app for Switch that shares concept art, updates, and now big news like movie announcements.
• The app was introduced during what may be the last Nintendo Direct focused on the current Switch generation, as rumors continue to swirl about the imminent reveal of the Nintendo Switch 2.
• This unconventional reveal underlines Nintendo’s unique approach to fan engagement and brand mystique—turning even a calendar into an event.
• As the article puts it: “It speaks to Nintendo’s command of people’s attention that they can get people to care as much about a new calendar app as they did an alarm clock (and then some).”

Stay tuned—either through the Nintendo Today app or good old-fashioned newsfeeds—for more updates on Hyrule’s big-screen debut.
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