The article discusses how the installation of electric vehicle (E.V.) chargers by retailers is increasingly proving beneficial for their businesses. While there was skepticism about the value of these charging stations in the past, recent studies indicate significant increases in foot traffic and customer spending around locations that host E.V. chargers. Retailers are beginning to view chargers not just as an additional service but as a standalone business opportunity, evidenced by major companies like Walmart venturing into proprietary charging networks. As E.V. sales rise—over 1.4 million sold in 2023—the demand for charging infrastructure is growing. However, the current network remains inadequate to meet projected needs, presenting both challenges and opportunities for retailers navigating the evolving landscape of E.V. charging.

Key Points:

• Retailers installing E.V. chargers are seeing increased foot traffic and spending.
• A Boston University study found a 4% increase in visits and a 5% increase in spending near charger locations.
• Walmart and other retailers are investing in their own charging networks, seeing them as profitable opportunities.
• In 2023, a significant number of plug-in electric vehicles were sold, increasing the demand for charging infrastructure.
• The current public charging network is insufficient, with estimates suggesting over a million chargers will be needed by 2030.
• Some retailers are developing faster installation methods and seeking to control charging networks for monetization.
• Many retailers view E.V. chargers as essential for attracting customers and enhancing their sustainability image.
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