The article from WIRED discusses the ongoing efforts to develop the ideal tire for electric vehicles (EVs), highlighting the balance manufacturers must achieve between efficiency, durability, and environmental impact. With the transition from combustion engines to EVs, the tire industry faces the challenge of improving rolling resistance to enhance vehicle range while simultaneously addressing the pollution generated by tire wear. Innovations such as new rubber compounds, nanomaterials, and the exploration of bio-based products are at the forefront of tire development. Additionally, the article raises concerns about the environmental footprint of tire particulates and the premature disposal of tires by consumers, suggesting that improved technology could benefit all vehicle types, not just EVs.

Key Points:

• The tire manufacturing industry is preparing for increased demand due to the rise of electric vehicles.
• Rolling resistance significantly impacts EV range; better tires can increase efficiency by up to 7%.
• Manufacturers are experimenting with innovative materials, including nanomaterials and bio-based compounds, to enhance performance.
• EVs typically experience 20% more tire wear due to their weight and torque, leading to concerns about tire particulate pollution.
• Comparisons between tire emissions and NOx emissions from combustion vehicles highlight the complexity of assessing environmental impacts.
• Biodegradable tires are a potential solution, but durability during use is crucial.
• Improved tire technology could benefit all vehicles, not just EVs, yet consumer habits and market incentives hinder broader advancements.
• Approximately 50% of tires are discarded prematurely due to safety concerns, leading to significant waste.
  Link to Article