World Backup Day 2025: Don’t Let Your Data Be a Statistic!

March 31st isn't just the eve of April Fools — it's World Backup Day, and yes, it's a real thing worth celebrating (especially if you've ever lost baby photos, vacation snaps, or an entire wedding shoot to a failed hard drive). Over at Digital Photography School, they're championing this day with a mission: get everyone — photographers, filmmakers, parents, and casual smartphone snappers — to finally back up their precious digital memories. This year, they’ve partnered with Synology to give away a fantastic 4-bay NAS (Network Attached Storage) and matching drives to help one lucky Aussie safeguard their data for good. As the site’s editor warns, “29% of data loss is caused by accidents!” So whether it’s spilled coffee, a chewed-up laptop, or a spontaneous alien abduction, don’t just hope for the best — back it up!

Key Takeaways:

• World Backup Day takes place annually on March 31st — it’s a global reminder to back up your digital files.
• Digital Photography School (dPS) is highlighting the importance for everyone, from professionals to everyday smartphone users.
• Did you know? 29% of data loss results from accidents — think drops, spills, theft, and pets with an appetite for tech.
• Synology is heavily featured as the backup brand of choice. The author personally recommends Synology NAS products and shared a previous how-to post about using Synology 2-Bay NAS devices to manage photo archives.
• There's an Instagram giveaway tied to the campaign in 2025 — Aussies over 18 can enter to win a Synology 4-Bay NAS with drives.
• To enter: follow @digitalps and @synology.official on Instagram, like their giveaway post, and tag a friend who REALLY needs to back up.
• Entry runs from March 28 to April 2, with winners announced on April 2 at 1:00 PM (Melbourne time).
• Be cautious when it comes to prize messages — only official accounts will contact the winner to avoid scams.

Pro tip: Even if you don’t win, consider taking the 3-2-1 backup pledge — three copies of your data, on two types of media, with one offsite backup. Peace of mind is worth it.

Looking to get started? Top recommended backup solution from the article: Synology NAS. Perfect for photographers and families alike!
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