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The CBS Sunday Morning segment explores the phenomenon of ASMR (autonomous sensory meridian response), which is characterized by a tingling sensation triggered by specific sounds or visuals. The piece features Maria Viktorovna, popularly known as the "ASMR queen," who discusses her rise to fame through her YouTube channel, "Gentle Whispering." The segment delves into the appeal of ASMR, its therapeutic benefits for relaxation and anxiety relief, and the community that has formed around this unique sensory experience.
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