In the article "Smells Like Protein Spirit," Jordan Michelman explores the contemporary obsession with protein consumption, particularly fueled by social media and technology. As nutritional tracking apps proliferate, many consumers feel pressured to consume upwards of 200 grams of protein a day, despite evidence suggesting that most already meet their needs. Michelman discusses the phenomenon known as "the proteinization of food," where virtually every comestible product is fortified with protein. The article critically examines the implications of this trend on health, taste, and self-perception, linking it to a broader cultural fixation on diet and wellness. Experts like Maya Feller caution against the extremes of high-protein diets and suggest a more individualized approach based on personal health rather than societal pressures. Ultimately, Michelman advocates for a return to mindful eating practices devoid of the incessant tracking and comparison fostered by social media.

Key Points:

• The pursuit of high protein intake has become a significant trend, largely influenced by apps and social media.
• Many food products are now fortified with protein, reflecting a cultural shift toward "proteinization."
• Despite the rising consumption of protein, health experts note that most people already meet their protein needs.
• The emphasis on protein can lead to anxiety and obsession regarding intake and health metrics.
• Experts advise a personalized approach to protein consumption, cautioning against extreme diets.
• The article calls for a balanced perspective on eating, encouraging people to disconnect from constant tracking and comparison on social media.
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