Today on the AI Brief: Anthropic quietly pulled the plug on its Claude Explains blog less than a month after launch. Originally billed as a “pilot” to merge customer questions with marketing goals, the site featured AI-generated posts — like “Simplify complex codebases with Claude” — that were then “enhanced” by human experts. Anthropic’s spokesperson called it “[a] demonstration of how human expertise and AI capabilities can work together” and promised to expand from coding tips to creative writing, data analysis, even business strategy. Instead, the blog vanished and now simply redirects to Anthropic’s homepage.

Social media critics warned the project blurred lines between genuine insight and automated content marketing, pointing out that readers couldn’t tell how much text came straight from Claude. In total, over two dozen sites linked to Claude Explains before its abrupt end. As AI-powered publishing grows, even the best models risk “confidently making things up,” causing major outlets like Bloomberg and G/O Media to scramble corrections. That uneasy mix of promise and peril may explain why Claude Explains was so short-lived.
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