Welcome to today’s podcast! Big news in the tech world: Apple is eyeing a shift to AI-powered search engines on its devices, which has sent Google’s stock plummeting by 8%. Eddy Cue, Apple’s senior vice president of services, revealed the plans during his testimony in the U.S. Justice Department's lawsuit against Google. He stated, “We are actively looking at how to fold AI into Safari,” acknowledging a significant drop in Safari searches.

As consumers increasingly turn to AI models for information, Cue believes traditional search tools may soon take a backseat. Currently, Apple’s Siri uses OpenAI's ChatGPT, and more AI options are on the way. He mentioned, “We will add them to the list — they probably won’t be the default,” hinting at a more competitive search engine environment.

This move comes amid concerns over Apple's existing $20 billion deal with Google, which makes it the default search engine on Safari. Although Cue sees potential in AI search engines, he acknowledged they still have challenges to tackle, particularly in search indexing. For now, though, he emphasized the superior features of AI tools, saying they're “so much better that people will switch.” Stay tuned for more updates as this story develops!
Link to Article