Welcome to today’s episode, where we explore a unique opportunity for North Carolina to embrace one of its most iconic brands — Pepsi. Did you know that Pepsi was invented in New Bern in 1898? Yet, despite its origins, the brand’s presence in North Carolina is largely overlooked. As Greg Behr points out, while Coca-Cola has become a source of pride for Georgia and Atlanta, Pepsi's roots in North Carolina remain underutilized.

Behr argues, “It’s a branding failure and a missed economic and cultural opportunity.” He highlights how Coca-Cola's integration into Atlanta has created a virtuous cycle of promoting tourism and local pride. Imagine if North Carolina did the same for Pepsi, revitalizing a Pepsi Experience in New Bern or celebrating its history during major state events.

This isn’t just nostalgia—it’s about building a local identity that can attract tourism and showcase the innovation that originated in our state. North Carolina’s tourism and cultural organizations have a chance to transform Pepsi’s story into a powerful branding asset.

So, the question is: Why haven’t we already claimed this iconic story as our own? Let’s start recognizing Pepsi not just as a beverage but as a key part of our heritage. Tune in next time as we continue to explore the stories that shape our communities!
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