Welcome to today’s episode of our podcast. We’re diving into the unexpected journey of designer Kim Berlin, who initially found joy in crafting the visual identity for the budget airline Avelo. In her words, “It’s something that not even some of the largest design firms ever have the privilege of doing.”

However, excitement turned to dismay when Avelo announced a controversial partnership with ICE to operate charter deportation flights. This decision, which Berlin learned about through a Google Alert, starkly contrasted the community-driven spirit she experienced while working on the brand. “Oh my God,” she recalls, capturing her shock at the turn of events.

Berlin now faces a difficult reckoning—how to reconcile her pride in her work with Avelo’s new direction. “It was really a dream to do,” she says, yet she emphasizes the need for designers to recognize that once their work is out in the world, its future is no longer in their hands.

Her advice? “You are not your projects. Don’t let someone else’s actions take away from you.” As designers navigate similar challenges, Berlin’s experience serves as a powerful reminder to balance professional identity with ethical considerations. Thanks for listening, and stay tuned for more insights.
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