Welcome to today’s episode where we spotlight a remarkable story of growth in the world of personal care. Carpe, a deodorant company founded by graduates from Duke and UNC, has big retail ambitions following its recent acquisition by Topspin.

Co-founder Kasper Kubica shared, “We’ve kept growing. Retail is looking like it’s happening on the horizon.” Carpe's flagship product, a lotion designed to combat sweat, is already available online through major retailers like Walmart and Amazon.

Interestingly, research shows that 85 percent of personal care shoppers prefer buying in-store, which poses challenges for online-centric brands. But Carpe is adapting, hiring new leadership focused on retail expansion, while also seeing increased adoption of its products, including a feminine care lotion.

What sets Carpe apart is its U.S.-based manufacturing. Kubica remarked, “The recent tariff debacle has put us in a very fortunate position where we are not very affected by the tariffs.” He reassured customers, “We are not raising prices. This is not putting significant price pressure on us.”

From a small startup launched in 2015 with just $100,000, Carpe has grown impressively to reach $22 million in revenue by 2022. Stay tuned as we watch how this innovative company continues to navigate challenges and unveil new opportunities in retail.
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