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The article discusses a new approach to tackling misinformation called the "bypassing technique." Instead of directly confronting false claims with counter-evidence, which often proves ineffective, the bypassing technique promotes introducing positive and factual information that reframes the discussion. This technique has been shown to improve attitudes toward controversial subjects without directly addressing the misinformation. For example, when someone claims that GMOs cause allergies, instead of correcting them, one could highlight the benefits of GMOs for global food security. The research indicated that while bypassing may not change deeply held beliefs, it can successfully promote acceptance of controversial topics and encourage a more open discussion.
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