Welcome to today’s podcast. We're diving into a significant push by Robert F. Kennedy Jr. regarding the future of food coloring in America.

Kennedy, who heads the Department of Health and Human Services, has called for the removal of synthetic dyes from processed foods, citing health concerns associated with these petroleum-based colorings. He stated he reached “an understanding” with major food manufacturers to make this change by 2026, but it’s unclear if companies are onboard, as none attended his announcement.

For example, while WK Kellogg markets Froot Loops in the U.S. with bright synthetic colors, Canadian versions use natural juices and notably lack those vibrant hues. So, will American consumers respond well to more muted colors in their favorite foods?

PepsiCo has hinted at a shift, announcing plans to either phase out synthetic dyes or offer natural alternatives, reflecting anticipated consumer demand. However, the past decade shows mixed results; while some brands like Kraft have successfully transitioned, others faced a backlash when sales declined after moving away from synthetic options.

As we explore this potential transformation in the food industry, the question remains: Will less vibrant options resonate with the colorful tastes of consumers? Stay tuned for more updates on this ongoing story.
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