Welcome to today’s Business Survival Podcast. I’m your host. Today we look at Randy Carr, CEO of World Emblem, maker of 150 million embroidered patches a year. On April 2, President Trump stood in the Rose Garden to unveil new tariffs—first 25 percent on Mexico, later 10 percent on Canada and Mexico—and Carr braced for impact. “We can’t live with that,” he thought, until he discovered that under the US–Mexico–Canada Agreement his Mexico plant was exempt. His reaction? “Guys, we just hit the lottery,” he recalled, firing up a “No tariffs = no price increase” marketing blitz. But the euphoria faded as higher costs on Chinese dyes and a global demand slump set in. Carr has since toured sites in the Dominican Republic, expanded US plants in Georgia and Texas, and weathered worker shortages amid immigration worries. Through it all, he remains pragmatic: “We’re given the rules of the game, and have to play by those rules … We’ve got to survive.” That’s our look at surviving Trump’s trade war.
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