Welcome to our podcast! Today, we’re diving into a new trend: Gen Z’s shifting interest towards blue-collar work. As the costs of college soar to nearly $100,000 a year, many young people are opting out of four-year degrees and exploring trades like plumbing and construction. A recent Harris Poll shows that Gen Z is increasingly viewing these jobs positively, finding them appealing for their job security and decent pay.

However, when it comes to manufacturing, the allure seems to fade. Though the industry needs to fill 3.8 million roles in the next decade, many Gen Z workers are hesitant. Concerns about low wages and safety loom large. A study from Soter Analytics highlights that one in five Gen Z respondents thinks industrial work pays poorly, and many don’t see it as safe.

Flexibility is another significant factor. Young workers prioritize adaptable work schedules, which traditional manufacturing roles often lack. As one manufacturing executive noted, offering flexible arrangements has helped retention.

Finally, the search for purpose at work is crucial. Job satisfaction is surprisingly low in blue-collar roles, with only 43% of workers feeling very satisfied, compared to 53% in other industries. Without addressing these concerns, manufacturing may continue to struggle in attracting the next generation of workers. Stay tuned as we explore more on this fascinating topic!
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